My Approach to Pricing Website Projects
The Price Enigma
How to accurately price a website project is a hotly debated, and often argued topic in the webdesign and development community. Ask 5 different designers for a quote and you'll get back 5 different dollar amounts, ranging from a few hundred dollars to several thousand. Sadly the quoted cost doesn't always reflect the value you'll receive, and while opinions vary wildly, the old adage of "you get what you pay for" doesn't always apply to webdesign.
Part of the problem is how many different factors can be involved. In a perfect world, clients would know exactly what they want. They'd come prepared with a well defined scope of work, clear and specific requirements, and a realistic understanding of what it takes to make it happen and what it costs to do it. But let's face it, we don't live in a perfect world.
Even experienced small business owners and creative entrepreneurs rarely comprehend this vast undertaking, and why should they? They don't build websites for a living. No, they're busy doing what they do best, and trusting the designer to be the expert and do what they do best, build websites.
Websites are like Onions
There's a lot more to an effective website than most people think. An effective website is like an onion. So it stinks? No! - It makes you cry? No! - You leave it out out in the sun and it gets all brown and starts sprouting little white heads? No! No! No! Onions have layers. Effective websites have layers.
Discovery is Key
Learning about your constraints and challenges, gaining clarity about your objectives and requirements, identifying and extracting the important bits of information that set you a part, and crafting headlines and calls to action are just some of the layers I'm talking about. And because most clients don't know where to start, a bulk of our time will be spent on the process of discovery. Logos, colors, typography, features, functions, they'll all come later.
Pricing is tough
Without having any information on your business or unique requirements, there are to many unknowns to give a specific price up front. Just about any freelancer or agency will want to determine a clear scope of work before a price proposal can be presented.
What it all boils down to is this...putting a price on building any website is tough, putting a price on building one that's powerful and effective is even tougher!
I know uncertainty can sometimes be scary, and I don't want you to be scared away before we even get a chance to talk, so I'm including some minimum price figures to get you started on your budget.
My Minimum Starting Price for a Powerful, Effective, and Hardworking Website
$997 / and up
$1497 / and up
$1997 / and up
$2497 / and up